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| Swallowing The Elephant: Using Strategic Goal Deployment to Break Down and Accelerate Strategic Initiatives |
| Source: | George Group | | Authors: | Shyam Narayan, Stephen A. Wilson, & Pete Winiarski | | Publication Date: | October 25, 2007 | | | Number of Pages: | 4 pages | | Summary: | It's an annual corporate ritual. Senior executives gather to discuss strategic goals for the next year. Plans and data pour in. Eventually, the CEO signs off on the new strategic plan and budgets are assigned. Accountabilities are split among the executive team, and they disperse. Their marching orders are clear. Or are they? The strategic objective on their plate is huge—an elephant of a project. Anxiety starts to creep in. Finally, some begin to wonder...How am I going to do this? |
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