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| Sustainability-Focused QFD |
| Category: | Breakout | | Date / Time: | June 30, 2010 | | Delivered At: | 10th Annual Leadership Conference | | | Description: | 2010 marks the 40 anniversary of Earth Day. Sustainability is NOT a fad…it is on the scorecard for good. The imperative is clear. Wal-Mart, Xerox, McDonald’s, UPS, Home Depot and hundreds of other organizations have integrated Sustainability into their businesses.
This workshop explores how Six Sigma Professionals can be leaders in their organizations’ Sustainability Initiatives, beyond typical waste reduction.
In February 2009, iSixSigma Magazine published It's Not Easy Being Green – Unless You're Lean, which explored how “Lean Six Sigma can drive green efforts by helping companies to evaluate, prioritize and track environmental benefits.”
Environmental improvements and waste reduction are worth targeting. But if Six Sigma Professionals are to truly have a Seat at the Sustainability Table, every quiver in the Six Sigma arsenal must be launched at the BULLSEYE.
Sustainability occurs at the intersection of:
- Ecological and Human Health
- Social Responsibility
- Economic Viability
Because of the complex nature of Sustainability, QFD is a powerful tool to drive Sustainability deeper than reduction of waste. True innovation in Sustainability can be achieved, by identifying what is Critical to Quality, in the face of disparate requirements, throughout the lifecycle of the product.
In this workshop, we will examine potential models for integrating Sustainability into the QFD process, including:
- Add Basic Sustainability attributes to Requirements Column of traditional QFD
- Separate Sustainability-Focused QFD, with Product Lifecycle incorporated
- Increase impact by identifying Sustainability CTQs across multiple products using product platform QFD approach
Last but not least, walk away with ideas about how to become a more effective Sustainability Leader by translating Six Sigma jargon into the language of the C-Suite and business colleagues, as well as how to work with Marketing to communicate Sustainability CTQs in compelling terms for Retailers and End Consumers. |
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