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| Survey Analysis and the Non-Response Bias |
| Company: | Bank of America | | Presenter: | Rob Brogle | | Date / Time: | October 26, 2004 | | Delivered At: | Organic Growth and Innovation | | | Length: | 30 Minutes | | Description: | Without proper survey analysis, incorrect conclusions can be drawn from survey results. This talk will address some analysis issues that are commonly overlooked, such as the non-response bias and confidence intervals.
Objectives:
introduction to the non-response biashow to conduct a non-response bias analysishow to calculate proper confidence intervals for survey resultshow to propagate the uncertainty of a non-response bias analysis to the total results |
 
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