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| Six Sigma Du Jour? Branding Your Six Sigma Process |
| Company: | Human Capital Associates | | Presenter: | Robert Blaha | | Date / Time: | June 11, 2003
1:45 - 2:15 PM | | Delivered At: | 4th Annual Leadership Conference | | | Length: | 30 min | | Description: | To brand or not to brand? That is the question. This session will discuss considerations and issues of branding your six sigma process. Find out how branding can help you drive change and six sigma practices across the enterprise and analyze issues related to successful brand strategy. Learn tips and strategies for utilizing brand promise and personality, ensuring consistency and clarity in your brand, and differentiating your process from other managment du jour. Leverage examples of effective branding to plan for your successful six sigma deployment. |
 
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